I was commissioned by Smart Magic to create a series of short videos for their client, SanDisk.
The goal was to craft playful and eye-catching pieces focused on the idea of “gold star moments,” small wins that keep creatives moving through the ups, downs, and delightful chaos of the process.
These videos were designed to be fun, shareable, and a bit cheeky, blending visual flair with light humor to celebrate progress in all its imperfect forms.
SanDisk’s recent rebrand is, in my opinion, truly impressive: bold, fresh, and visually striking.
Developed by ELA Studio together with Daisy Chain Studio, the new identity was a pleasure to work within and genuinely inspiring to build upon.
Developed by ELA Studio together with Daisy Chain Studio, the new identity was a pleasure to work within and genuinely inspiring to build upon.
For this project I followed the brand’s design and motion system to shape both the visual language and the animation style. I used Blender for the 3D elements, while Illustrator and After Effects were my main tools for 2D design and animation.
This workflow allowed me to stay faithful to the guidelines while adding a playful and expressive touch.
This workflow allowed me to stay faithful to the guidelines while adding a playful and expressive touch.
All the inflatable objects were created entirely in Blender. This included the modeling, the inflation effect, the texturing, and the animation. Working this way gave me full control over the final look and helped the objects move with the softness and personality the concept required.
Client: SanDisk
Agency: SmartMagic
Representation Agency: Artistique Int
Motion Design: Alex Bolumar
Representation Agency: Artistique Int
Motion Design: Alex Bolumar